Melanie Matthews

Make It Great is a promotional campaign designed to create awareness and provoke excitement for the Rugby World Cup New Zealand is set to host in 2011. A strong part of this campaign is a collectable beer bottle designed for both the ‘die hard rugby fan’ and those less enthusiastic spectators aiming to encourage and enlighten about this event. In addition to the bottle, labels, packaging, an information booklet and promotional posters are used in a effort to help make the RWC2011, great.

Contact: m.anne.m [at] live.com
More: www.yesmam.co.nz